Who it is for
Stores that add new products often, or have old pages written by five different people. It fits when you know your voice but nobody has time to write.
Product uploads. Sure, you can use apps to pull data like SKU and such from a spreadsheet… but product descriptions and such need to be done individually.Store owner on r/ecommerce
What you need
Connect these in Homla, under Connectors. Each person signs in with their own account.
- Shopify
Steps in Homla
- 1MemoryPut your brand voice in memoryPaste your voice notes, the words you never use and your size guide. Add two or three of your best product pages as examples.
- 2SkillSave the writing skillCopy the skill below. Everyone in the team, and every AI app they use, gets the same voice.
- 3ConnectConnect ShopifyWith an Admin API token that can read and write products.
- 4AgentOptional: create the agentFor batches, create "Copywriter" with the skill and Shopify. Ask it in the chat: "Write the 12 new autumn products."
- 5ApprovalApprove each updateProduct changes in Shopify wait for a yes. You see the old and new text first.
The skill to save
Copy it into Skills, then New skill. Edit the parts in brackets.
Name: Product description, house voice To write or rewrite a product description: 1. Read the product in Shopify: title, options, current text, tags. 2. Read our brand voice, banned words and size guide from company memory. 3. Ask me for any fact you do not have: fabric, origin, care, fit. Never invent a fact or a claim. 4. Write: one headline sentence on when you would use it, two short sentences on why it is good, then 3 to 5 bullets with facts. 5. Keep sentences under 15 words. Talk to "you". 6. Under the draft, list the voice checks and where each fact came from. 7. Update Shopify only after I approve.
Agent settings
| Name | Copywriter |
|---|---|
| Job, in plain words | Write product descriptions in our voice and update them in Shopify after approval. |
| Skills | Product description, house voice |
| Tools | Shopify, products Read · Update product Asks first |
| Trigger | Run now, from the chat |
| Approvals | Every product change waits for a person. |
| Who can use it | Owner, marketing |
| Limits | 40 runs a day |
What stays under your control
- Nothing changes in your store without a yes.
- Facts come from you. The skill tells it to ask, not to guess.
- One voice for the whole team. Update the voice in memory and every next draft follows it.
Good to know
You do not need the agent to start. The skill alone works in Claude, ChatGPT or Cursor through Homla. The agent helps when you have a batch of products.