Who it is for
Stores that run Meta or TikTok ads. You want ideas based on what works for others. Your marketer or agency gets the same brief each week.
I stopped doing manual competitor checks every week and automated a lot of thatStore owner on r/shopify
What you need
Connect these in Homla, under Connectors. Each person signs in with their own account.
- TrendTrack
Steps in Homla
- 1ConnectConnect TrendTrackPaste your TrendTrack API key. This needs your own TrendTrack plan.
- 2MemoryAdd your competitors to memoryTheir names and shop domains, plus your product and offer in two lines.
- 3SkillSave the skillCopy the skill below.
- 4AgentCreate the agentName it "Ad watch". TrendTrack read only.
- 5TriggerRun it weekly"On a schedule", Monday at 9:00.
The skill to save
Copy it into Skills, then New skill. Edit the parts in brackets.
Name: Competitor ad brief Every week: 1. Read our competitor list and our offer from company memory. 2. For each competitor, get their active ads from TrendTrack: count, new this week, longest running. 3. For the 3 longest running ads per brand, note the format, hook and offer. 4. Write "What keeps running": patterns seen in at least 2 brands. 5. Write "Three ideas to test" for our product. Each idea: format, hook, why. 6. Do not copy their wording. Ideas must fit our offer and voice. Long running ads are a sign, not proof, that an ad works. Say so when it matters.
Agent settings
| Name | Ad watch |
|---|---|
| Job, in plain words | Each Monday, brief us on competitors' running ads and suggest three ads to test. |
| Skills | Competitor ad brief |
| Tools | TrendTrack, ads and brand insights Read |
| Trigger | On a schedule, Monday 9:00, plus Run now |
| Approvals | None needed. Read only. |
| Who can use it | Marketing, your agency as a guest |
| Limits | 2 runs a day |
What stays under your control
- Read only. It looks at public ad data, nothing more.
- Guests with an end date. Give your freelancer or agency access that stops on its own.
- Your competitors, your list. Change it in memory any time.
Good to know
TrendTrack shows public ads, not their spend or results. The brief treats "long running" as a hint, and says so.
Your own ad results need Meta Ads or Google Ads. Those connectors are not in Homla yet.